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COURSE SYLLABUS

  • SCOPE OF COURSE SYLLABUS

    Intended for students enrolling in Consumer Neuroscience and Neuromarketing, this syllabus contains information specific to the course. It is a definitive record of the course's primary characteristics and the learning outcomes that a typical student can reasonably be expected to achieve if he/she takes full advantage of the available learning opportunities. This document also serves as a reference for academic and support staff, internal and external examiners, and for future course monitoring and review. 


    COURSE AT A GLANCE

    Course Title

    Consumer Neuroscience and Neuromarketing


    Subject Area

    Marketing


    Course Code

    MGKT 51032


    Course Level

    Graduate


    Credits

    5.0


    Prerequisites

    None


    Methods of Delivery

    Face-to-face | Online


    Expected Length

    To be determined


    Class Meetings

    To be determined


    Faculty

    To be determined


    INFORMATION TECHNOLOGY

    Computer Software: Any computer software that aids learning.


    TEXT(S)

    Text 1:

    Title: 

    Author(s):

    Edition:

    ISBN:

OFFICE OF ACADEMIC AFFAIRS

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