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BACHELOR OF APPLIED SCIENCE IN BUSINESS STRATEGY AND INTELLIGENCE

  • The Bachelor of Applied Science (B.A.S.) in Business Strategy and Intelligence offered by The American University of Science’s American School of Management stands as a paradigm of integrated educational excellence, designed to cultivate the foremost leaders in the spheres of global business strategy, intelligence, and specialized areas of accounting, finance, marketing, and sales. This program distinguishes itself through a curriculum that not only rigorously explores the theoretical dimensions of business strategy and intelligence but also ensures practical proficiency in navigating the complex interrelations of global markets and technological advancements.


    At the heart of this comprehensive program is the integration of sophisticated analytical techniques with cutting-edge strategic practices, tailored across three specializations to foster a commanding grasp of contemporary business operations. In the Professional Accounting and Finance specialization, students delve into the complexities of financial strategies intertwined with corporate governance and risk management, mastering the art of aligning financial insights with strategic business outcomes. This track is meticulously crafted to develop experts in financial analysis who can proficiently navigate through the challenges of fiscal management with a strategic perspective, making it ideal for future leaders aiming to influence corporate finance at the highest levels.


    The Professional Marketing specialization transcends traditional marketing education by incorporating advanced data analytics and digital marketing techniques, preparing students to lead in the creation and implementation of pioneering marketing strategies that effectively respond to an ever-evolving global marketplace. This specialization emphasizes the critical role of strategic intelligence in crafting marketing initiatives that are not only innovative but also ethically sound and culturally competent, thus ensuring sustainable business growth and enhanced consumer engagement in diverse global contexts.


    Similarly, the Professional Sales specialization is designed to refine key competencies in sales strategy and execution, using state-of-the-art technological tools to analyze and predict consumer behavior and sales trends. Students are equipped with robust analytical skills and strategic sales techniques that are essential for high-stakes decision-making and effective leadership in sales management. The curriculum fosters a deep understanding of customer relationship management and ethical sales practices, ensuring that graduates are prepared to drive success in their future careers through strategic innovation and ethical business practices.


    The pedagogical approach of the B.A.S. program is deeply immersive, engaging students in a dynamic learning environment that combines theoretical studies with practical applications. The use of advanced simulation software and interactive case studies allows students to experience real-world business challenges firsthand, enhancing their strategic thinking and decision-making skills under pressure. This hands-on approach is complemented by the program’s commitment to a global perspective, providing students with extensive international exposure through study-abroad programs, global internships, and collaborations with multinational corporations and leading business schools worldwide.


    Moreover, the program’s emphasis on ethical leadership and corporate social responsibility prepares students to address the moral implications of business decisions, equipping them with the skills to lead with integrity and accountability in complex business and social contexts. The curriculum advocates for a balanced approach to strategic decision-making that considers both economic and social factors, promoting sustainable practices and ethical business operations across industries.


    Faculty within the B.A.S. in Business Strategy and Intelligence are selected for their scholarly repute and practical expertise, contributing a wealth of knowledge and insight that enhances the learning experience. This distinguished faculty is instrumental in fostering a nurturing educational environment, where students are encouraged to explore innovative ideas and develop comprehensive solutions to business challenges, supported by personalized mentorship and guidance.


    In culmination, the Bachelor of Applied Science in Business Strategy and Intelligence at The American University of Science’s American School of Management is not merely an academic program but a profound venture into the cultivation of future business leaders. Graduates from this program are exceptionally well-equipped with the knowledge, skills, and ethical grounding necessary to excel in and contribute to the field of business strategy and intelligence. They are prepared to assume pivotal roles in shaping business practices around the world, utilizing their strategic acumen, innovative capabilities, and ethical considerations to drive significant advancements in their respective fields. This program stands as a beacon of advanced business education, embodying a comprehensive, strategic, and ethically oriented curriculum that is rare in contemporary higher education landscapes.

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        Notice of Availability


        This program offers options for concentration within this major, each requiring the completion of 20 units, segmented into courses of 5 units each. Participants are permitted to select more than one specialization. Interested individuals are encouraged to diligently explore these opportunities. For targeted assistance, contact the Office of Academic Affairs at AcademicAffairs@TheAUS.us. Inquiries are managed with the utmost professionalism, and dedicated support is available to facilitate academic progress.

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        Notice of Unavailability


        This program currently does not offer options for restricted electives. Interested individuals are advised to explore alternative academic opportunities. For detailed guidance, please direct inquiries to the Office of Academic Affairs at AcademicAffairs@TheAUS.us. Appreciation for expressed interest in the academic programs is duly noted.

      • Course Code
        Course Title
        Units

        Notice of Unavailability


        This program currently does not offer options for additional specializations as electives. Interested individuals are advised to explore alternative academic opportunities. For detailed guidance, please direct inquiries to the Office of Academic Affairs at AcademicAffairs@TheAUS.us. Appreciation for expressed interest in the academic programs is duly noted.

      • Course Code
        Course Title
        Units