The Bachelor of Applied Science (B.A.S.) in Business Strategy and Intelligence from The American University of Science's American School of Management equips graduates with an unparalleled depth of knowledge and a robust set of skills, positioning them at the vanguard of various high-demand career paths. This distinctive program synthesizes rigorous academic preparation with real-world applicability across three specializations: Professional Accounting and Finance, Professional Marketing, and Professional Sales, ensuring that graduates are not only market-ready but also poised for leadership in transformative roles.

Strategic Opportunities in Professional Accounting and Finance

Graduates with a specialization in Professional Accounting and Finance are primed for influential positions where financial acumen and strategic insights intersect to drive business excellence:

• Corporate Financial Strategists - Devise long-term financial tactics that align with corporate strategies to bolster market position and enhance shareholder value.

• Risk Management Directors - Implement and oversee risk assessment protocols to mitigate financial risks and ensure corporate compliance with fiscal regulations.

• Senior Financial Analysts - Conduct sophisticated financial and strategic analyses to forecast financial trends and advise on investment opportunities and business development.

• Treasury Managers - Manage corporate funds, advise on financial planning, and handle liquidity to optimize financial health and support strategic financial goals.

• Audit and Compliance Officers - Lead audits and ensure compliance with financial policies and external regulations, protecting organizational interests and enhancing operational integrity.

Pioneering Roles in Professional Marketing

The Professional Marketing track prepares graduates to spearhead marketing efforts that blend traditional practices with digital innovations, driving brand growth and robust customer engagement:

• Chief Brand Officers - Elevate organizational brand equity through strategic marketing practices and brand management principles.

• User Experience Directors - Harness data and customer insights to refine the user experience and integrate customer-centric strategies in marketing efforts.

• Digital Campaign Managers - Plan and execute digital marketing campaigns that engage target audiences and achieve marketing objectives through data-driven strategies.

• SEO/SEM Specialists - Optimize website visibility and search rankings with targeted Search Engine Optimization and Marketing strategies.

• Viral Marketing Managers - Design and implement marketing campaigns that maximize content virality and social media engagement to enhance brand presence and market penetration.

Visionary Careers in Professional Sales

Specializing in Professional Sales, graduates are equipped to dominate in roles that require robust analytical skills, strategic foresight, and a dynamic approach to driving sales performance and customer retention:

• Global Sales Strategy Managers - Develop and implement sales strategies that align with international market dynamics and organizational growth targets.

• Customer Success Leaders - Focus on maximizing customer satisfaction and retention through strategic relationship management and tailored service offerings.

• Strategic Account Managers - Oversee key client accounts, strategize to meet client needs effectively, and maintain strong professional relationships to ensure loyalty and ongoing business.

• Sales Data Analysts - Utilize analytics to refine sales strategies, enhance decision-making processes, and boost overall sales efficiency.

• Enterprise Sales Professionals - Drive sales strategies at the enterprise level, negotiating significant deals that align with strategic business objectives.

Unified Executive Roles Across Specializations

Moreover, the broad-based knowledge and strategic capabilities developed through the B.A.S. program prepare graduates for comprehensive executive roles that span multiple business functions:

• Chief Strategy Officers (CSOs) - Lead strategic planning processes, providing foresight and direction to ensure the company’s long-term success and sustainability.

• Organizational Development Consultants - Advise organizations on process improvements, change management, and business innovations to enhance structural and operational effectiveness.

• Technology Integration Directors - Oversee the integration of new technologies into company practices, enhancing operational capabilities and maintaining competitive advantage.

• Sustainability Strategists - Develop and implement strategies that promote sustainability while aligning with business objectives to enhance corporate reputation and accountability.

• Global Operations Managers - Manage and optimize global operations, ensuring efficiency and effectiveness in international business practices.

The B.A.S. in Business Strategy and Intelligence program, with its focus on strategic, analytical, and leadership competencies, prepares graduates to take on senior roles that require a delicate balance of technical proficiency and strategic insight. This program not only primes students for immediate entry into high-level career paths but also provides a foundation for lifelong professional advancement and intellectual growth. Through this degree, graduates become pivotal assets in their respective fields, capable of leading innovative projects and initiatives that significantly impact business paradigms and drive the global market forward. This transformative educational journey not only refines the professional identity of graduates but also profoundly enriches their capability to mold and lead the future business landscape.