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Program Title

EXECUTIVE MASTER OF BUSINESS ADMINISTRATION IN STRATEGIC MARKETING AND COMMUNICATIONS

Program Code

HMMB03

Credits/Units

Min. 60.0

Expected Length

~2.0 Years (¾-time)

~2.5 Years (Half-time)

Modes of Study

3⁄4-time

Methods of Delivery

On-campus
Online

Admissions Deadline

No Deadline

Next Start Date

TBD

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EXECUTIVE MASTER OF BUSINESS ADMINISTRATION IN STRATEGIC MARKETING AND COMMUNICATIONS

  • The Executive Master of Business Administration (Executive M.B.A.) program, offered with distinction by the American School of Management at The American University of Science (AUS), exemplifies a confluence of academic rigor and executive pragmatism. This integration is purposefully designed to translate complex theoretical concepts into actionable strategies within the organizational sphere.


    The concentration in Strategic Marketing and Communications within this program is founded on a sophisticated educational model that underscores the intricate relationship between market dynamics and strategic communication frameworks. This focus is crafted to imbue students with a deep understanding of the strategic interplay between market positioning, consumer engagement, and brand equity enhancement. Participants are thus prepared to master the art of strategic decision-making in marketing, equipped to foresee, adapt, and innovatively respond to the evolving demands of the global market.


    At the heart of this concentration is an intensive exploration of the principles underpinning effective sales strategies, optimal pricing models, and the management of brand assets. Through this lens, students are encouraged to view data as a pivotal strategic resource, enabling them to drive organizational growth, innovate within their market spaces, and achieve competitive superiority. This element of the program is dedicated to developing leaders who can leverage analytical insights to craft and sustain market-leading positions.


    Additionally, the curriculum is distinguished by its avant-garde emphasis on the intersection of consumer psychology and marketing strategies, exploring how neuroscientific insights can inform and enhance marketing effectiveness. This forward-thinking approach prepares students to pioneer marketing strategies that resonate on a deeper psychological level, fostering consumer loyalty and driving brand success.


    Furthermore, the emphasis on professional practice within strategic marketing and communications ensures that students are not only versed in theoretical knowledge but are also proficient in applying these insights in real-world contexts. This prepares graduates to lead with strategic foresight and innovative prowess, navigating the complexities of modern marketing landscapes with confidence and ethical consideration.


    Endorsed by the American School of Management at The American University of Science (AUS), the Executive M.B.A. program with a concentration in Strategic Marketing and Communications is a testament to AUS's dedication to developing leadership excellence in the marketing domain. This program is meticulously structured to shape visionary leaders capable of redefining the future of marketing and communications with strategic acumen, creative insight, and an unwavering commitment to ethical practice.

  • ACADEMIC PROGRESSION: ADVANCED ENTRY TO CARDIFF METROPOLITAN UNIVERSITY’S M.B.A. PROGRAM

    The Executive M.B.A. program offered by the American School of Management at The American University of Science (AUS) outlines a prestigious pathway for executive professionals seeking to enhance their academic and career endeavors through advanced entry into Cardiff Metropolitan University’s (CMU) renowned Master of Business Administration (M.B.A.) program. This progression is meticulously facilitated through the integration of the NCC Education Level 7 Diploma in Business Management into the Executive M.B.A. program curriculum, thereby granting students expedited access to the research phase of CMU’s M.B.A. in the United Kingdom.


    Upon complete fulfillment of the Executive M.B.A. program requirements at AUS, including all obligations associated with the NCC Education Level 7 Diploma in Business Management, scholars are prepared to commence the research-focused stages at CMU. This segment includes an 8-week course in Research Methods, followed by a Dissertation project lasting approximately 3.5 months. The total duration for this advanced research phase is about 7 months, leading to the awarding of the M.B.A. degree from CMU, in addition to the Executive M.B.A. from AUS.


    Prospective participants should be aware that entry into CMU’s M.B.A. program is conditional upon meeting the specific admissions criteria set by both CMU and NCC Education, which may exceed the foundational requirements established by AUS. Should admission to CMU prove unfeasible, scholars have the option to continue their studies within the Executive M.B.A. program at AUS.

    Throughout their academic tenure at CMU, candidates from AUS will retain their status of "continuing enrollment" at their home institution, thus ensuring continuous access to AUS's comprehensive support services. This policy is crucial for providing a seamless and integrated academic experience, reinforcing the institution's commitment to ongoing academic support.


    This advanced academic pathway offers graduates a multitude of significant benefits, including, but not limited to, enhanced career opportunities, academic rigor, dual qualifications, access to an international professional network, tailored educational flexibility to accommodate working professionals, extensive skill development, a global business perspective, and personal growth. Graduates, recognized for their significant academic and professional achievements, are distinguished by their global business acumen, thereby enhancing their professional standing and visibility within the international business community.


    This academic route exemplifies a strategic collaboration between AUS and NCC Education, aimed at empowering students with the opportunity to leverage a unified curriculum for progression to CMU’s M.B.A. program. It symbolizes a commitment to providing executive professionals with a dynamic, innovative educational journey, designed to support superior career advancement and global recognition.



    ADVANCING EXECUTIVE LEADERSHIP AND STRATEGIC MANAGEMENT: AUS'S EXECUTIVE M.B.A. PROGRAM DISTINGUISHED BY DUAL ACCREDITATION WITH CMI

    The Executive M.B.A. program at The American University of Science (AUS) is distinguished by its prestigious dual accreditation from the Chartered Management Institute (CMI) in the United Kingdom, a testament to the program's exemplary standards in leadership and management education. As the sole authority designated with the capacity to confer the esteemed Chartered Manager status, CMI epitomizes the zenith of professional recognition for individuals occupying leadership and managerial positions. This accolade is emblematic of the rigorous criteria and high standards espoused by CMI for leadership excellence.


    Graduates who successfully complete the Executive M.B.A. program at AUS are awarded not only the Executive M.B.A. degree from AUS but also receive the CMI Level 7 Certificate/Diploma in Strategic Management and Leadership Practice. Such dual credentialing significantly enhances the graduates' professional stature, endowing them with a distinct competitive advantage in the global business arena.

    The CMI Level 7 Certificate/Diploma in Strategic Management and Leadership Practice is meticulously designed to endow senior managers and leaders with essential skills pivotal for making informed strategic decisions and leading with visionary acumen in apex management roles. The curriculum is imbued with an emphasis on cultivating strategic thinking, augmenting leadership capabilities, and the pragmatic application of avant-garde management theories and practices.


    By achieving the CMI Level 7 Certificate/Diploma, graduates from the Executive M.B.A. program at AUS manifest a comprehensive understanding of the core principles underpinning strategic management and leadership. This distinguished accreditation signifies their preparedness to adeptly maneuver through intricate business environments, spearhead organizational triumph, and realize operational superiority.


    The alliance between AUS and CMI demonstrates an unwavering commitment to delivering an educational experience characterized by academic rigor and relevance to contemporary business exigencies. It mirrors a mutual dedication to nurturing leadership distinction and propelling the professional trajectories of ambitious executives.


    This dual accreditation positions the Executive M.B.A. program at AUS as a beacon of executive education, priming leaders who are proficient in strategic management and endorsed by a globally recognized institution. It caters to individuals aspiring to ascend to new professional zeniths, aiming to transform into influential leaders who engender enduring impacts within their organizations and the broader industry landscape.



    EMPOWERING STRATEGIC LEADERSHIP: AUS'S EXECUTIVE M.B.A. PROGRAM AND ITS DISTINCTIVE DUAL ACCREDITATION AND VALIDATION WITH PRESTIGIOUS PROFESSIONAL RECOGNITIONS

    Upon successful completion of the Executive M.B.A. program offered by The American University of Science (AUS), graduates are endowed with the eligibility to attain the esteemed professional designations of Chartered Manager (CMgr) and Chartered Fellow (CMgr FCMI), conferred by CMI. These globally acclaimed credentials serve as a testament to the advanced competencies in management and leadership that the graduates possess, positioning them as vanguards within their professional spheres. The conferral of such distinguished designations not only propels the career prospects of the bearers but also emphatically highlights the program’s commitment to the proliferation of exceptional leadership and managerial prowess, in an illustrious collaboration with CMI.



    Moreover, the Executive M.B.A. program at AUS is further validated by the Institute of Leadership (IoL) in the United Kingdom, thereby affording successful graduates the esteemed opportunity to achieve the distinguished membership grade of Fellowship (FInstLM). This recognition is indicative of the zenith of excellence and expertise in the domains of business leadership and administration, thereby augmenting the professional stature of the graduates as leaders who exhibit a profound comprehension and adeptness in executive management principles.


    The strategic alliances forged between AUS and these venerable institutions—CMI and IoL—underscore the program’s unwavering dedication to nurturing academic and professional distinction. Such partnerships not only assure the endowment of an advanced academic degree to the graduates but also bestow upon them prestigious recognitions that affirm their capabilities in leadership and management on a global pedestal.


    Hence, this dual-accredited and validated Executive M.B.A. program is meticulously crafted to equip professionals with the requisite knowledge, competencies, and international recognitions essential for excelling in eminent leadership and management roles. It signifies a pledge to augmenting the professional prominence and global visibility of its graduates, thereby enabling them to wield impactful leadership and effectuate strategic decision-making in the ever-evolving business landscapes of the contemporary and future eras.

  • Course Code

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    GENERAL  REQUIREMENTS

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    CORE REQUIREMENTS

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    CONCENTRATION  REQUIREMENTS

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    FIELD EXPERIENCE REQUIREMENTS

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    RESEARCH  REQUIREMENTS

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    ELECTIVES

    SAMPLE ACADEMIC PLANNING


    A well-planned academic schedule is crucial to success. It should consider the individual's unique circumstances, including their personal life and professional obligations, and the availability of courses during the semester.


    Below is a thoughtfully crafted academic plan that may prove valuable for students who have elected to pursue their education on the basis of:


    Three-quarter-time Enrollment

    TERM
    COURSE CODE
    COURSE TITLE
    COURSE TYPE
    CREDITS
    YEAR 1




    Fall I

    MGNT 71011

    Integrated Strategic Management

    Core

    5.0

    Fall II

    MGNT 51051

    Innovative Entrepreneurial Strategy

    Core

    5.0

    Fall III

    FINC 51091

    Executive Finance and Accounting

    Core

    5.0

    Spring I

    MGKT 51051

    Strategic Integrated Marketing Communications

    Core

    5.0

    Spring II

    MGNT 51041

    Executive Leadership and Industrial-Organizational Psychology

    Core

    5.0

    Spring III

    ECON 51011

    Executive Economics and Global Strategy

    Core

    5.0

    Summer

    RESM 50011

    Research Methodology in Social Sciences

    Core

    5.0




    TOTAL
    35.0
    YEAR 2




    Fall I

    MGKT 51031

    Strategic Sales, Pricing and Brand Management

    Concentration

    5.0

    Fall II

    MGKT 51032

    Consumer Neuroscience and Neuromarketing

    Concentration

    5.0

    Fall III

    MGNT 88031

    Professional Practice in Strategic Marketing and Communications

    Concentration

    5.0

    Spring I

    MGMT 89091

    Master's Research Project in Management

    Research

    10.0

    Spring II

    MGMT 89091

    Master's Research Project in Management

    Research


    Spring III

    MGMT 89091

    Master's Research Project in Management

    Research





    TOTAL
    25.0

  • Graduates of the AUS Executive M.B.A. in Strategic Marketing and Communications are strategically positioned to access an extensive array of distinguished career opportunities, a consequence of the program's comprehensive and flexible curriculum. This academic examination explores the myriad career trajectories available to the alumni of this specialized Executive M.B.A. program, which is designed to accommodate a broad spectrum of professionals. These include experienced executives seeking to ascend within their current organizational hierarchies, professionals considering significant career transitions into new areas of expertise, and entrepreneurs poised to establish their ventures. The program provides its participants with critical competencies, an extensive body of knowledge, and expansive networking opportunities, which are pivotal for achieving their professional aspirations.


    • C-Suite Aspirants:

      Professionals with aspirations to ascend to the pinnacle of corporate leadership within their existing organizational contexts will find the AUS Executive M.B.A. in Strategic Marketing and Communications to be an indispensable catalyst. Characterized by its targeted focus on specialized marketing and communications courses and a modifiable educational approach, this program is instrumental in bridging knowledge gaps, enhancing self-confidence, and cultivating advanced strategic communication capabilities. Graduates are thus meticulously prepared for high-level executive roles, such as Chief Marketing Officer (CMO), Chief Communications Officer (CCO), and other senior positions, demonstrating the program's capacity to significantly propel career advancement.

    • Career Transition Pioneers:

      Individuals at the apex of their professional life who are contemplating a shift towards uncharted professional domains will perceive the Executive M.B.A. in Strategic Marketing and Communications as a critical guiding light. The program's architecture, which accommodates the concurrent pursuit of professional engagements alongside higher education through adaptable scheduling, ensures the necessary flexibility for such pivotal transitions. Although career redirection may be less conventional among Executive M.B.A. candidates, the program’s structure provides the essential support mechanisms for successfully navigating these complex transitions, with the vital roles of corporate endorsement and employer support underscored.


    • Entrepreneurial Enthusiasts:

      The Executive M.B.A. in Strategic Marketing and Communications is particularly attractive to aspiring entrepreneurs for various reasons. Whether it is about refining specific capabilities on an existing entrepreneurial journey or considering the launch of a new business endeavor, this program emerges as a crucial asset. In an era of heightened interest in entrepreneurship, accelerated by global economic dynamics, this program distinguishes itself by offering critical marketing insights and instilling a strategic mindset focused on marketing innovation and communications. Graduates are equipped to initiate their ventures or lead pioneering projects within established organizations, thereby facilitating growth and transformative change.


    • Leaders in the Nonprofit Sector:

      For those dedicated to making substantive contributions within the nonprofit sector, the Executive M.B.A. in Strategic Marketing and Communications is paramount in acquiring the skills necessary for strategic marketing and impactful communication. These competencies are essential for amplifying the missions of nonprofit organizations, ensuring their messages resonate effectively with target audiences, and enhancing organizational impact and sustainability.


    • Alternative High-Level Career Pathways:

      In addition to leading towards coveted C-suite positions, the Executive M.B.A. in Strategic Marketing and Communications unveils opportunities for alternative senior career paths. Graduates may explore positions such as Marketing Director, Communications Strategy Consultant, or Brand Strategy Manager, which offer attractive remuneration and the opportunity to apply the strategic marketing and communication expertise developed during the program.


    In essence, the AUS Executive M.B.A. in Strategic Marketing and Communications rigorously prepares its graduates for a broad array of career possibilities, spanning executive leadership roles within established corporations, entrepreneurial initiatives, and influential positions within the nonprofit sector. By emphasizing leadership development, strategic marketing acumen, comprehensive networking, and the integration of analytical and communicative skills, this program enables individuals to realize their professional goals and exert a profound influence within their chosen fields. It represents an intellectually enriching journey that demands deliberate contemplation, yet the prospective rewards are substantial, promising significant enhancements to the professional journeys of its graduates.

  • TUITION RATE

    For the 2023-2024 academic year, AUS has established a tuition fee of $1,100.00 per graduate semester credit hour (GSCH), adhering to its policy as a private institution of maintaining a uniform rate regardless of the student's state of residency. This reflects AUS's commitment to equitable education access, aligning with its mission to provide high-quality academic opportunities.